About Us

Mills Brands is a privately held international import & export company established in Sydney in 2006. With over 25 years of combined industry experience, and a year-on-year growth of close to 30%, we are more than a few steps ahead of the competition. As one of Australia's leading and fastest-growing import & export companies Mills Brands sits at the heart of e-commerce in the region. Every day we use our commercial expertise to market and distribute quality merchandise to millions of consumers all over Australia, quickly and efficiently. Leading business publication BRW has recognised Mills Brands as one of the top 100 fastest-growing companies in Australia. The Company debuted as the 3rd fastest-growing online trading company in Australia, and 12th overall on the prestigious 2011 BRW Fast Starters list. The exceptional local service we provide is conducted with a global outlook. We maintain operations in Europe and the Asia-Pacific region and our offices are strategically placed around the world to cater to clients with global interests. Most importantly, we give our consumers what they want, when they need it and wherever they may be.

History

Mills Brands began in 2006 with a firm intention to improve the retail shopping experience for Australian consumers. From the beginning, we have focused on becoming a leading industry player. We understood that to effect real change, the Company had to grow and expand. Our core principles are grounded on partnership, consumer responsibility and efficiency. Since then, adhering to this goal has seen Mills Brands become recognised as a dominant online retailer. Our efforts to transform the online retail landscape has made us a champion in the eyes of the consumers. We serve a diverse range of clients, from individuals and small and medium-sized enterprises to major transnational corporations. In 2011, leading business publication BRW recognised Mills Brands as one of the top 100 fastest-growing companies in Australia. The Company debuted as the 3rd fastest-growing online trading company in Australia, and ranked 12th overall on the prestigious BRW Fast Starters list. By fostering and cultivating positive relationships with our partners and customers, Mills Brands has been able to fulfill our commitment to our stakeholders and exceed performance expectations each and every single year since our humble beginnings. Today Mills Brands encompasses operations and offices in Australia, Europe and the Asia-Pacific region and the Company employs over 200 people.

Sales Channels

In this age of free-flowing information and digitization, Mills Brands believes that e-commerce is the best way to connect to a wider range of consumers. The Company prides itself in being, and staying, at the forefront of an ever-changing and fast-evolving industry. We utilise a range of online platforms to supply our offerings to an extensive customer base.

Our Websites

Each of our stores have their own independent online retail platforms, both of which have been awarded the coveted Google Trusted Store status. The famous checkmark badge is a symbol of trust, and is only awarded to online retailers with a long and documented history of positive customer feedback. This certification is a testament to the outstanding quality of the services we offer, and the professional and trustworthy nature of our business practices.

Competitive Advantage

Mills Brands believes in simplifying and improving the flow of information between our different departments, from senior management and sales and marketing, all the way to customer service and our logistics networks. That way, nothing gets lost in the noise and we get to focus on what's important — making our customers happy.

Our People

Mills Brands draws its core strengths from its people. The Company's notable success over the years is built on the skill set, experience and dedication of our colleagues. The combination of their talent and commitment has led to Mills Brands growing into one of Australia's leading industry players. Our people believe in the Company's vision, and we believe in them.

The Company's relationship with its people is a two-way street. We provide our colleagues with opportunities to grow and enhance their talent, and in turn, they drive our business forward. We have had the privilege of being able to employ a large and talented pool of individuals to build on our Company's goals. Today Mills Brands employs over 200 people around the globe, and continues to recruit exceptional talent into our growing family.

Marketing & Sales

One of our greatest strengths is our ability to apply the latest marketing strategies to the products we sell. Our dedicated team of marketing specialists use innovative online marketing practices to effectively engage consumers with our brands, and turn them into top sellers.

Customer Service

With a large and growing customer base, we realise the importance of providing quality ongoing customer service to support their needs past the initial point of purchase. We make our services available to our customers at every level of the customer experience, and doing so has proved to be a major factor in their overall satisfaction.

Product Support

What sets Mills Brands apart from our competitors is the product support and servicing we offer. We have a committed in-house team of expert technicians which provides both basic and extended technical support — troubleshooting, recalibration and repair — to products sold under the Mills Brands umbrella. Moreover, we maintain a comprehensive range of spare parts to extend the longevity of our products and improve overall customer loyalty.